Koro Posts €252M Revenue, 44% Growth and Returns to Positive EBITDA
Koro posts 44% growth to €252M and returns to positive EBITDA as omnichannel expansion, sustainability and social commerce drive sales across 14 countries.
Koro reported a 44 percent increase in revenue to €252 million and said earnings before interest, taxes, depreciation and amortization moved back into positive territory after heavy losses in 2022 and 2023. The Berlin-based snacks company credited a deliberate omnichannel strategy, expanded retail distribution and strong social-commerce activity for the turnaround. Management framed the results as proof that a data-driven approach and investments in physical retail can pay off even amid weak consumer sentiment.
Financial turnaround amid weak grocery market
Koro’s rebound stands out against a muted sector backdrop where grocery sales barely advanced last year, growing roughly 1.1 percent in real terms, according to official statistics. The company absorbed steep investment costs in recent years to establish a presence in brick-and-mortar stores, and those upfront losses have now given way to improving margins. Executives said the return to positive EBITDA reflects both higher volumes and tighter cost control after the peak investment phase.
Omnichannel strategy links online insights to retail expansion
Executives describe omnichannel as the core of Koro’s playbook: online testing, real-time customer feedback and selective rollouts into retail chains. The company analyzes search trends and order data from a customer base of more than 2.5 million online shoppers to identify winners. Products that perform well online are shifted into grocery and drugstore shelves, where Koro now lists items in roughly 13,000 points of sale across Europe.
Health and sustainability shape the product mix
Koro leans into health and sustainability as central selling points, with around 92 percent of its range marketed as vegan and roughly 54 percent certified organic. The business emphasizes large-format packaging to cut unnecessary repackaging and reduce plastic waste, a practical measure that also lowers unit costs. Management argues that aligning assortment with the broader consumer shift toward healthier and more sustainable foods has been essential to driving growth.
Social commerce and influencers widen the audience
The brand’s digital presence remains a powerful growth engine, supported by more than 1,500 influencers across Europe and an active footprint on Instagram and TikTok. Koro has moved into direct selling via TikTok Shop and continues to leverage Amazon as an acquisition channel. The company also reports that its customer base is broadening beyond its initial core of 25- to 35-year-olds, with rising engagement from both younger adults and shoppers over 40.
International rollout balanced by local market teams
Koro has expanded into 14 countries, but the company stresses it does not apply a one-size-fits-all playbook when entering new markets. Local brand managers and country teams calibrate assortment, marketing and pricing to fit cultural preferences, and offices in cities such as Paris and Milan support those efforts. That localized approach has helped the company grow abroad while avoiding costly missteps that can accompany rapid international scaling.
Supply constraints and sourcing trade-offs remain challenges
Despite the gains, Koro faces recurring operational challenges tied to commodity seasonality and sourcing choices. Some items, such as mangos, are harvested once a year, forcing long-term purchasing commitments and making inventory planning more complex for retail distribution. The company also sources certain products, like dried strawberries, from distant suppliers to secure reliable volume and quality, a practice that management says it discloses transparently even as it weighs sustainability implications.
Koro has raised roughly $120 million since its founding and counts HC Capital among its largest shareholders, while the founders remain investors. Company leadership says the combination of capital, data-driven product development and a hybrid channel strategy positions Koro to pursue further retail gains and scale its social-commerce capabilities. They aim to entrench the brand across generations and hope consumers will one day associate Koro with everyday snack staples in the same way older brands occupy popular memory.
