Brothers Behind Melius and BE: From Newspaper Rounds to a Dubai-Based Tech Outfit
Three brothers who founded Melius and later rebranded as BE rose from modest beginnings to build a global technology business, now run from Dubai and marked by a high-profile lifestyle.
From a Bangladeshi Childhood to a London Upbringing
Moyn, Ehsaan and Monir Islam were born in Bangladesh and grew up in the outskirts of London. Their early life was defined by modest work: Moyn has recounted jobs as a newspaper delivery worker and a server before entering the IT sector.
The brothers’ upbringing in a migrant family framed their ambitions, with education and incremental professional moves enabling each sibling to enter information technology. Those steps set the stage for the entrepreneurial venture they would later found.
Paths into IT and Early Entrepreneurship
Both Moyn and Ehsaan moved into IT roles in their early careers, gaining technical and managerial experience that would prove critical. They leveraged that experience to start a company that they initially named Melius, focusing on technology services and products.
The transition from employees to founders involved scaling teams, courting clients and re-investing early profits. Their work ethic and a stepwise approach to growth allowed the brothers to convert small contracts into larger projects over several years.
Founding Melius and Rebranding to BE
The company began under the name Melius and later underwent a rebrand to BE as the business expanded its scope and market positioning. The rebranding reflected a desire to present a streamlined corporate identity as the firm pursued international clients.
Under the BE name the business broadened its offerings and presence, with the brothers positioning the company to serve higher-value markets. That strategic pivot coincided with increased visibility and an acceleration of revenue growth.
Operations Run from Dubai Skyscraper Offices
Ehsaan and Moyn now oversee much of the company’s operations from offices in a Dubai skyscraper, projecting an image of a global, Gulf-based headquarters. Dubai’s connectivity and corporate infrastructure have become central to the firm’s international operations and client engagements.
The choice of Dubai as an operational base is consistent with many technology enterprises seeking regional hubs outside of Europe. It offers regulatory flexibility, access to capital and proximity to markets across the Middle East, Africa and South Asia.
A Diverging Public Profile: Influence and Lifestyle
While Ehsaan and Moyn manage the business, Monir has taken a different public-facing route and cultivated an influencer lifestyle in the Emirates. The three siblings display affluent tastes, including luxury travel and high-performance cars, which have become part of their public image.
Their lifestyle has attracted attention alongside the company’s growth, blurring the lines between personal branding and corporate identity. This visibility has amplified public interest in both the founders and the business itself.
Growth Trajectory and Wealth Accumulation
From modest beginnings, the brothers have moved into the ranks of successful entrepreneurs, accruing significant wealth as the company scaled. Their journey from small jobs in London to international management highlights a rapid upward mobility common among tech founders who capture niche market demand.
Revenue expansion was driven by a combination of technical delivery, business development and strategic market repositioning. Those elements together enabled the company to attract larger contracts and enter new geographies.
Governance and Public Scrutiny
With increasing wealth and prominence comes more scrutiny of corporate governance and business practices. Operating from an international base and engaging with global clients places added emphasis on transparency, compliance and effective leadership structures.
Observers and stakeholders commonly expect clearer reporting lines and accountability mechanisms as companies mature. For BE and its founders, sustaining trust with clients, partners and regulators will be central to continued expansion.
Talent, Recruitment and Future Plans
Recruiting and retaining technical talent has been a core challenge and priority during the company’s expansion phase. The firm’s growth depends on balancing senior leadership with an operational workforce capable of delivering complex technology projects.
Future plans for BE are likely to include further geographic expansion and diversification of services, though the specifics of product roadmaps and strategic alliances have not been publicly detailed. Market observers will watch how the brothers allocate resources between brand-building and operational investment.
The story of Moyn, Ehsaan and Monir Islam is a portrait of upward mobility shaped by early work, a move into information technology and the bold step of founding a company that evolved from Melius into BE. Their trajectory—from the periphery of London to executive suites in Dubai—captures both the opportunities and challenges facing modern tech entrepreneurs operating across borders.
