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4711 owner Mäurer & Wirtz repositions historic Eau de Cologne for China growth

by Leo Müller 14 hours ago

written by Leo Müller

Stephan Kemen Rejuvenates 4711 Eau de Cologne as Mäurer & Wirtz Pursues Global Expansion Mäurer & Wirtz is reviving the 4711 Eau de Cologne brand under CEO Stephan Kemen, combining …

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4711 owner Mäurer & Wirtz repositions historic Eau de Cologne for China growth

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